Networks of Egg Vending Machines All Over Romania

Based on the efficiency of selling their eggs directly to the population, poultry farmers started to buy and open egg vending machines in the main Romanian cities under local brands.

OUL BĂNĂȚEAN raised its Timișoara network to 10 machines starting with November 2012. The machines are installed in public markets as well as key-locations in the crowded neighborhoods of blocks of flats and residential areas.

Egg vending machine installed in Timisoara by OUL BANATEAN

“Rather then obtaining an unfair price from wholesalers and being payed very late thus compromising our cash-flow, we are happy to operate our own selling points. We reached the number of machines able to sell a significant percent of our whole daily egg production and we will raise the number of egg vending machines during 2013 trying to cover the whole daily production to be sold through machines. I am satisfied the low personnel costs together with fair renting fees and diminished energy consumption generated for 2012 an exceptional OPEX allowing an accelerated amortization. The machines payed back their whole acquisition costs in less then 4 months since installation” declares Turc Ioan, General Manager of COMAGRA BEREGSĂU and owner of a 60.000 hen farm.

OVOSIB farms decided to start with four machines in Sibiu, Romania and the daily average sales are exceeding the projected business plan. “Using the OvOMachs we fill out the zones where otherwise would be very hard if not impossible for us to enter the targeted area. Some of the small markets already sell other brands of eggs on a traditional commercial relation being difficult to stop. If this re-sellers own the only mini market in the neighborhood, the only solution for the people being able to taste our superior quality eggs proved to be the egg vending machine. In many situations a good spot is so small that only an egg vending machine can fit it. And the solution proved to be the right one” says Claudiu Graffius, owner of OVOSIB FARMS.

One egg vending machine opened in Sibiu by OVOSIBAnother egg vending machine opened in Sibiu by OVOSIB

REGALINA brand also started their network with the first three machines opened in 2012 in Brasov, an over 200.000 population town in middle Romania. Neagu brothers, Vlad and Ionuț, owners of the egg farm, opines: “The daily cash the machines produces allows us to cover the current activity demands. For my company at this moment is a start with the purpose to test this niche’s pottential. Each machine’s daily sales raises as the people finds out they can buy REGALINA’s well known quality eggs at this good price. A marketing campaign for each OvOMach’s area should help even more for raising the sales and we will try it”

Brasov Star egg vending machine Brasov Astra egg vending machineVENDMACH CONSULTING SRL, the egg vending machine supplier and owner of the OvOMach brand, established as internal target for Romanian market the coverage of all major cities in Romania at the end of 2013. The main policy of VENDMACH board is to find preferably one single egg farmer client for each city, with perspectives of raising the number of machines until the network reaches the correlated population number of the targeted town. The international develop of the dealers network is also a major concern.

First network of egg vending machines opened in Timisoara, Romania

Saturday the 1st of October 2011 the first egg vending machine opened in Dacia Market in the middle of Timisoara town of Romania. Having over 300.000 inhabitants and situated in the Western side of the country, Timisoara is Romania’s second important city both economically and demographically, making it an ideal location for an egg vending machine opening.

The company COMAGRA BEREGSAU SA, owner of „Oul Banatean” trademark and exploiting over 2.500 hectares of agricultural crops, is owning one of Timis county’s biggest egg farms. COMAGRA is VENDMACH CONSULTING’s first network client. The eggs comes directly from COMAGRA’s production farm, being delivered fresh to the machines which are being installed in Timisoara town’s markets. The hens are raised on the ground and feed with a natural corn-based diet making the eggs delicious. The price of a 6 egg carton is only 2,7 RON which is the equivalent of 0,60 EUR – that mens 10 eurocents per egg.

Imediately after the opening, a huge cue has made, town’s people being eager to buy cheap, quality eggs directly from the producer. In the evening, hundreds of egg cartons was already sold, the producer COMAGRA having to refill the 864 egg capacity OvOMach603 machine several times until the daily SD card financial closing.

The OvOMach603 egg vending machine, the second one in Vendmach OvOMach series, is especially designed to endure high levels of daily sales of over 1000 deliveries/day with an average delivery time of 25 seconds for each client from the moment of introducing money to the moment of taking the egg carton from the machine. The capacity is the highest from its series and can be adapted to various egg carton dimensions. OvOMach603 is especially designed and equipped for making networks of egg vending machines in medium and large towns. The first day at work proved the high quality and reliability of the OvOMach egg vending machine, with zero technical problems.

„We are happy of having from now on the opportunity of buying fresh, natural eggs directly from the Beregsau farm. Is a very good thing for me and my kids and I’m happy it happened in our neighborhood. Until now we had to search to find real eggs, like the ones I was eating in my childhood. All the supermarkets are filled with low quality eggs imported from other countries, with foggy production and expiry dates. Hopefully extending this kind of healthy commerce to as many towns as possible, the leaches will be eliminated from the base food commerce and the money from our pockets will only reach the deserved target, that is the producer which takes all the hard work” declared Maria Antonescu, a customer interviewed near the egg vending machine.