Based on the efficiency of selling their eggs directly to the population, poultry farmers started to buy and open egg vending machines in the main Romanian cities under local brands.
OUL BĂNĂȚEAN raised its Timișoara network to 10 machines starting with November 2012. The machines are installed in public markets as well as key-locations in the crowded neighborhoods of blocks of flats and residential areas.
“Rather then obtaining an unfair price from wholesalers and being payed very late thus compromising our cash-flow, we are happy to operate our own selling points. We reached the number of machines able to sell a significant percent of our whole daily egg production and we will raise the number of egg vending machines during 2013 trying to cover the whole daily production to be sold through machines. I am satisfied the low personnel costs together with fair renting fees and diminished energy consumption generated for 2012 an exceptional OPEX allowing an accelerated amortization. The machines payed back their whole acquisition costs in less then 4 months since installation” declares Turc Ioan, General Manager of COMAGRA BEREGSĂU and owner of a 60.000 hen farm.
OVOSIB farms decided to start with four machines in Sibiu, Romania and the daily average sales are exceeding the projected business plan. “Using the OvOMachs we fill out the zones where otherwise would be very hard if not impossible for us to enter the targeted area. Some of the small markets already sell other brands of eggs on a traditional commercial relation being difficult to stop. If this re-sellers own the only mini market in the neighborhood, the only solution for the people being able to taste our superior quality eggs proved to be the egg vending machine. In many situations a good spot is so small that only an egg vending machine can fit it. And the solution proved to be the right one” says Claudiu Graffius, owner of OVOSIB FARMS.
REGALINA brand also started their network with the first three machines opened in 2012 in Brasov, an over 200.000 population town in middle Romania. Neagu brothers, Vlad and Ionuț, owners of the egg farm, opines: “The daily cash the machines produces allows us to cover the current activity demands. For my company at this moment is a start with the purpose to test this niche’s pottential. Each machine’s daily sales raises as the people finds out they can buy REGALINA’s well known quality eggs at this good price. A marketing campaign for each OvOMach’s area should help even more for raising the sales and we will try it”
VENDMACH CONSULTING SRL, the egg vending machine supplier and owner of the OvOMach brand, established as internal target for Romanian market the coverage of all major cities in Romania at the end of 2013. The main policy of VENDMACH board is to find preferably one single egg farmer client for each city, with perspectives of raising the number of machines until the network reaches the correlated population number of the targeted town. The international develop of the dealers network is also a major concern.